SUP Board Rental Branding

Jody reached out to us for help creating a brand for her new SUP board rental company. Each board in her fleet will be given its own name and personality—we hinted to this in the logo and custom icons creating multiple designs on the boards. Her business grew out of her weekly paddling group who call themselves 'SUP BITCHES'. Not everyone had access to a board or a place to store one which is how she discovered there was a need for a business like this in her area. Jody wanted people to perceive her company as fun, adventurous, and a little bit sparkly. She's proud to be offering a new service for locals and the tourists who visit Shelburne, Nova Scotia. We couldn't be more excited to help her do this!