Autism Research Centre

We were hired by Autism Research Centre Halifax to redesign their wordmark and stationary. Although I don't often encourage clients to use gradients within their logo, most of ARC's collateral was going to exist primarily in digital format—PDF letterhead, JPEG email signatures and PowerPoint presentations—and we decided it would work. The gradient represents the vastly diverse spectrum of Autism and how no two individuals will ever find themselves on the exact same point.